Marketing For Breakfast

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I know what it is like not knowing where to start. That is what I am here for… to help you get a head-start with your web site project and also to make this process less intimidating.
Phase 1 - Collect your Company’s Marketing Materials
Start preparing a press kit for your company by collecting all of your company’s marketing materials such as:

Company logo
Business cards
Promotional postcards
Brochures
Hangtags
Catalogs
Customer testimonials
List of your services and/or products
Price list

By doing this, it will help you decide what kind of company information you need to include for your prospective web site.


Phase 2 - Identifying your Goals for your New Web Site 
Why does your company need this web site?
Why will your visitors need this web site?
Describe what your site will do or be.
What type of site do you have in mind (brochure style, catalog style, eCommerce, portfolio, wedding style, etc.)?
What are your budget and schedule restraints?
Phase 3 - Register for your Domain Name & Web Hosting
If your company doesn’t have a domain name for your prospective site, then it is better to register for a domain name as soon as possible before someone else registers for same domain name.  Also, don’t forget to sign up for a web hosting plan.  
Not sure which web hosting plan to sign up for your prospective site? Before you sign up for their plan, read their list of features that are included in the plan.  If it fits your wants and needs (and also your budget) for your prospective site, then it’s the one.  Still not sure? Not to worry, you can contact me for assistance.

- Kelly 
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I know what it is like not knowing where to start. That is what I am here for… to help you get a head-start with your web site project and also to make this process less intimidating.

Phase 1 - Collect your Company’s Marketing Materials

Start preparing a press kit for your company by collecting all of your company’s marketing materials such as:

  • Company logo
  • Business cards
  • Promotional postcards
  • Brochures
  • Hangtags
  • Catalogs
  • Customer testimonials
  • List of your services and/or products
  • Price list
By doing this, it will help you decide what kind of company information you need to include for your prospective web site.


Phase 2 - Identifying your Goals for your New Web Site
  • Why does your company need this web site?
  • Why will your visitors need this web site?
  • Describe what your site will do or be.
  • What type of site do you have in mind (brochure style, catalog style, eCommerce, portfolio, wedding style, etc.)?
  • What are your budget and schedule restraints?

Phase 3 - Register for your Domain Name & Web Hosting

If your company doesn’t have a domain name for your prospective site, then it is better to register for a domain name as soon as possible before someone else registers for same domain name.  Also, don’t forget to sign up for a web hosting plan. 

Not sure which web hosting plan to sign up for your prospective site? Before you sign up for their plan, read their list of features that are included in the plan.  If it fits your wants and needs (and also your budget) for your prospective site, then it’s the one.  Still not sure? Not to worry, you can contact me for assistance.

- Kelly 
    • #Web Design and Development
    • #Getting started
    • #Phases
    • #Website
    • #Business
    • #Company
  • 9 months ago
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What kind of Social Media Marketing does your Business needs?

The most popular social media sites are:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Google Plus (Google+)
  • Tumblr
  • Flickr
  • Instagram
  • YouTube
  • Vimeo

You don’t have to join all of these social media sites for your business.  It depends on what kind of social media marketing your business needs. 

For instance, if you are a Realtor, then Facebook Fan Page, Twitter, Pinterest, YouTube, and Google+ Business Page are good ways to promote your real estate business online.  Home buyers tend to be visual people. They like to look at photos and videos of homes online before they make an appointment with a Realtor.

Also, when I was selling my crafts online, I noticed that many artists, crafters, and designers tend to join almost every social media site. I would say that Facebook Fan Page, Twitter, Pinterest, Tumblr, Flickr, and Instagram are the most popular social media sites for artists, crafters, and designers.  Customers like to see the photos of their artwork before purchasing. Also, they want to get to know the artist/crafter/designer better and understand more about their work.  This is where blogging comes in - this is the main reason why most artists, crafters, and designers have a blog as well.

Think about what kind of social media marketing your business needs.  If you are not sure what your business needs, then do a bit of research and see which social media sites are popular in your job field.

Hope this helps.  Please feel free to contact me if you have questions.

- Kelly

    • #Twitter
    • #Facebook
    • #Social media
    • #YouTube
    • #LinkedIn
    • #Google+
    • #Flickr
    • #Pinterest
    • #Sites
    • #Marketing
    • #Business
    • #Tips
  • 10 months ago
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